Did Nintendo create Bayonetta?
uhh, this is really dumb as a comparison.
Sega owns Bayonetta, they are the rightsholder, Nintendo funded 2 and 3, which means they own the licence to those specific titles, but nothing else.
If Sega decided to self publish Bayonetta 4 on all platforms, they are free to do so.
If Sega decides to create a different entry in the franchise, but with the same characters, they are free to do so.
If Sega decides to license the character as a guest appearance somewhere else, they are free to do so.
If Microsoft offers to fund Bayonetta 5, Sega is free to accept that offer or not.
Now of course, Sega and Nintendo could have negotiated some backroom deals to ensure a bit of future exclusivity and no interim competing products, but they wouldn't be indefinite, since it wouldn't be in the rightsholder's best interest to do so.
Now replace Sega with Marvel, Nintendo with Sony and Bayonetta with Spider-Man.