Blast Processing
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http://www.gamasutra.com/php-bin/news_index.php?story=24677
I wonder if this is just for copies of the game sold going forward, or if they'll actually have the nerve and blatant lack of respect for customers to patch it into existing copies of the game.
I'd like to see a price drop for the game in accordance with the annoyance factor to be introduced, and an option for an ad-free version at the original price.
Double Fusion Brings In-Game Ads To Wipeout HD
In-game ad house Double Fusion has brought dynamic, in-game video advertising to the PlayStation 3 game Wipeout HD across North America and Europe, the company said Monday.
Double Fusion said it will inject advertising that will complement the hover-racer's futuristic presentation. The new video ads have yet to launch, but Double Fusion CEO Jonathan Epstein said certain unnamed advertisers have already signed up for placements in Wipeout HD. Ads will be shown during the game's loading screens, Double Fusion said.
The company added that the video ads would be "the highest definition" available in-game, and the game will also have supplemental ads that are standard definition.
One of the game's advertisers is State Farm -- an insurance firm that doesn't exactly reflect the reckless blow-em-up zero-gravity racing exhibited in Wipeout HD or previous franchise entries. (See this YouTube video, found via games blog Fidgit).
Wipeout HD arrived as an ad-free download for PlayStation Network in September 2008. The game is developed by Sony Liverpool, which recently released the expansion, Wipeout HD Fury.
Double Fusion said it plans to launch in-game advertising in "another handful" of PS3 games by the end of the year. The San Francisco-based company services more than 30 game publishers via its ad network.
Analysts have estimated that in-game ad spending could reach $1 billion by 2014. Currently the market stands at about $600 million, a figure that also includes web games.
I wonder if this is just for copies of the game sold going forward, or if they'll actually have the nerve and blatant lack of respect for customers to patch it into existing copies of the game.
I'd like to see a price drop for the game in accordance with the annoyance factor to be introduced, and an option for an ad-free version at the original price.