Now, remember some other things.
1. This secret project is by Conjueror, ReadingSteiner, and Gare
2. Those translators started a countdown back in MAY for a secret project [1]
3. That secret project was Dies irae
They've been working on this game for months now. They wouldn't do that without pay, so this Kickstarter isn't paying for the translation. It also means light doesn't really need this Kickstarterin one of their Japanese blog posts, they even say that this is just a way to judge demand, not because they need funding. In the end, it's just an advertisement for the anime.
People are very afraid that the game will just never come out if this Kickstarter fails, but light has already sunk a LOT of money into it. Consider how ridiculously expensive a team made up of Conjueror, ReadingSteiner, Gare, GundamAce, and Qaenyin is, and for a ridiculously difficult game like Dies irae. And we've already seen the point they've gotten the game to by the prologue video.
They might have never intended to Kickstart this at all, in the beginning, and are just looking for free cash and publicity. That suddenly explains why this campaign has been so lazy.