On 21 October 2016, the Secretary-General of the United Nations decided that the new Honorary Ambassador for the empowerment of women and girls will be Wonder Woman, a fictional character, the rights to which are owned by DC Comics, a for-profit entertainment corporation.
Since that date, over 16,000 people have expressed their concern with this appointment.
Wonder Woman was created 75 years ago. Although the original creators may have intended Wonder Woman to represent a strong and independent warrior woman with a feminist message, the reality is that the characters current iteration is that of a large breasted, white woman of impossible proportions, scantily clad in a shimmery, thigh-baring body suit with an American flag motif and knee high boots the epitome of a pin-up girl. This is the character that the United Nations has decided to represent a globally important issue that of gender equality and empowerment of women and girls. It appears that this character will be promoted as the face of sustainable development goal 5 for the United Nations at large.
At a time when issues such as gender parity in senior roles and the prevention of sexual exploitation and abuse of women and girls is at the top of the United Nations agenda, including the He for She campaign, this appointment is more than surprising. It is alarming that the United Nations would consider using a character with an overtly sexualized image at a time when the headline news in United States and the world is the objectification of women and girls. The image that Wonder Woman projects (life-size cut outs of which have already appeared at UNHQ) is not culturally encompassing or sensitive attributes the United Nations expects all its staff members to embody in the core value of respect for diversity.
The message the United Nations is sending to the world with this appointment is extremely disappointing. The bottom line appears to be that the United Nations was unable to find a real life woman that would be able to champion the rights of ALL women on the issue of gender equality and the fight for their empowerment. The United Nations has decided that Wonder Woman is the role model that women and girls all round the world should look up to.
Having strong (living, breathing) female role models is a critical aspect of the goal of empowerment of women and girls. If the United Nations would like a list of incredible extraordinary women that would formidably carry out this role, we could surely be able to come up with a list from which the Secretary-General could choose.
Since 2007, the Secretary-General has launched campaign after campaign under the banner of the empowerment of women and girls. However, the United Nations cannot on the one hand claim that providing women and girls with equal access to education, healthcare, decent work, and representation in political and economic decision-making processes will fuel sustainable economies and benefit societies and humanity at large, and on the other, award this key ambassadorial role to Wonder Woman, relegating the importance of the issue of gender equality and the empowerment of women and girls to the previous appointment of fictional characters for ambassadorial positions, such as Tinkerbell (Ambassador of Green) and Winnie the Pooh (Ambassador of Friendship).