Let me just give a quick story from my personal life, that I think is relevant: I have a close family member who voted for Trump. He wrote off a lot of the attacks against Trump as being blown out of proportion and he didn't trust Hillary Clinton's character. He also believed that the "locker room" talk wasn't a big deal and Roe v. Wade getting reversed, won't be the end of the world. But, when he saw my reaction to the election, which was genuine tears, an expression of complete disappointment and fear and when he heard me discuss how much I'd been hoping to see a woman president in my lifetime, he felt a great deal of empathy for me. Later, he indicated that if he could go back and vote for Clinton, just for me, he would.
Empathy makes a difference and it changes behavior. Criticism doesn't. Maybe it didn't work for this election, but I think my family member might think more carefully about how his decisions may effect others like me, in the future.