Good to know there are people already bending over and defending the Newspeak that is non-exclusive exclusives.
When you put so many exceptions and conditions around how a title can be deemed "exclusive", you are basically destroying any trust in the consumer relationship if the customer is on the fence about purchasing. You are trying to trick customers into buying the product instead of selling the product on its own merits.
As an example:
-When Nintendo markets an exclusive title for WiiU, I immediately know this is going to be some kind of significant value-add for their platform with no chance of appearing elsewhere, and thanks to their generally high quality first-party output there is also some innate sense of trust in the quality of the title.
-When Sony markets an exclusive, you need to actually listen to their press conference for whatever fluff language they use around the word "exclusive", because it probably means it is either an indie title that is coming out on PC on the same day of release, or an indie title that has a couple of months headstart on the inevitable Xbox/PC version. Their first party stuff is reliably "exclusive" in the sane sense of the word, but because the faux-exclusive and actual-exclusive content is all presented in the same trappings of "exclusive content", they are also attempting to muddy the waters to essentially trick customers into thinking they can't get this content elsewhere.
-When Microsoft markets an exclusive, you actually need to rely on the enthusiast press to pin someone at the company down so they will actually give you the particular definition of "exclusive" they're using at the time, since Microsoft seems to have varying definitions they will use interchangeably. And since these "exclusives" are already appearing on other platforms less than year after launch there is already scepticism about current and future exclusive content on the platform. This is extremely unhealthy after the antagonising PR and the rolling back of unpopular policies ahead of the system's launch.
A personal example: I own a gaming PC but neither a PS4 nor Xbox One, despite owning both the PS3 and Xbox 360 in the previous generation. I would almost certainly enjoy a variety of the games on Xbox One, but I have no faith that what Microsoft is selling as "exclusive" content is actually the case. As they continue to tarnish their own name by deceiving and misleading me about what is actually "exclusive" on their platform, I cannot justify a purchase as I don't actually know what is safe to buy on Xbox and what is going to eventually come in an enhanced form to PC. If they made an honest and straightforward policy about which content is reaching which platforms I could at least make a decision instead of feeling suspicious of their intentions when they release these marketing materials.
I'm sure I'm not alone in feeling this, especially given how easy it is to educate consumers who are being misled in the age of youtube and reddit.