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[Pelta88]

Starfield has been positioned by XBOX as XBOX's most important ip in a generation. Yet, outside of the core, there doesn't seem to be much awareness. Which is where marketing kicks in and raises awareness that the games release is imminent. XBOX is no stranger to impressive and impactful marketing on TV and social media. However, with the game releasing in just 23 days, silence.

Even worse, and perhaps this is just my personal preference, there has been zero hands on gameplay. Sure, we got the studios deep dive but with the gaming industry being what it is, I've always valued independent gameplay hands on to get a better sense of the game beyond carefully selected segments presented by the studio itself. And again, nothing?

For a game carrying the proverbial weight of XBOX on its shoulders, a lack of marketing and hands on, independent gameplay, is interesting to say the least.



Update: I've been told from someone who is reportedly in the know that marketing begins 08 / 09-08 That’s Wednesday or Thursday this week. I am not an insider and have never claimed to be. That's just info that's been shared with me...

 

[DeepEnigma]

 

[LordCBH]

Microsoft is a poor indie studio, they can’t afford marketing.

 

[asdasdasdbb]

They are too busy furiously adding beastiality to the game.

 

[MidGenRefresh]

18 days?

 

[Matsuchezz]

It is going to be delayed!! They are not ready. Additionally Gamespot will give you 3 Ps5 games for the price of 1 if you were planning to buy starfield. For the same amount of money.

 

[DenchDeckard]

Starfield has been positioned by XBOX as XBOX's most important ip in a generation. Yet, outside of the core, there doesn't seem to be much awareness. Which is where marketing kicks in and raises awareness that the games release is imminent. XBOX is no stranger to impressive and impactful marketing on TV and social media. However, with the game releasing in just 18 days, silence.

Even worse, and perhaps this is just my personal preference, there has been zero hands on gameplay. Sure, we got the studios deep dive but with the gaming industry being what it is, I've always valued independent gameplay hands on to get a better sense of the game beyond carefully selected segments presented by the studio itself. And again, nothing?

For a game carrying the proverbial weight of XBOX on its shoulders, a lack of marketing and hands on, independent gameplay, is interesting to say the least.

I didn't think you cared so much about xbox?

 

[Antwix]

I constantly see ads on YouTube for it

 

[mrmustard]

Thank you for your 'honest' concern, but not all companies have the same business plan and want to spend 100m+ on marketing games.

 

[geary]

Check the OP…the concern seems to be real

/s

 

[kanjobazooie]

 

[DaGwaphics]

Somebody looked at their wishlist and pre-order numbers and was like our job is done.

I watch a lot of gaming related content on YT and things like that, I have been surprised by the lack of ads for it there. Maybe they are going to make a bigger push on release day and post launch.

 

[Little Mac]

Noticed this about a week ago. Seems like its been radio silence since the direct a month ago. Kinda weird. Still hyped though. Hope its a GOTY contender.

 

[XXL]

Microsoft is just letting their hardcore fans do the advertising..... It's cheaper.

 

[//DEVIL//]

on tikok.

every time I open the app, there is a starfield ad.

 

[SlimySnake]

Check the OP…the concern seems to be real

/s

I dont care about marketing plans but hes right about the lack of actual hands on previews not to mention zero uncut gameplay.

Same is true for Avatar and Spiderman but they still have a few months to go.

 

[SJRB]

 

[Robb]

Only math is hard days left? Man, time flies. Looking forward to it.

They’ll probably ramp it up more and more until launch.

 

[hlm666]

BG3 performance got ya worried PC might sell a few copies of starfield huh.

 

[rofif]

I love oblivion. Skyrim less so but it was great at release. Fallout4 was terrible.

 

[Pelta88]

I didn't think you cared so much about xbox?

As an XBOX owner with the Starfield preordered, sure.

I constantly see ads on YouTube for it

on tikok.

every time i open the app, there is starfield ad.

Firstly, go an watch 10 youtube/tiktok vids about vacuum cleaners and then see what those apps/websites algorithms show you the next time you visit.

Secondly, could you show us these ads? As with OP, I haven't seen any or any hands on gameplay outside of what Bethesda controls.

 

[supernova8]

I love oblivion. Skyrim less so but it was great at release. Fallout4 was terrible.

award for least on topic comment goes to ........

 

[IntentionalPun]

It's out in 24 days not 18.

30 for plebe non-ultimate edition buyers.

 

[BlueLyria]

Anecdotal evidence and all, but the only AD I've ever seen from Microsft locally for me was a small screen running a month old gamepass ad (It had Redfall and it was a month later after it's release) on a supermarket. On the same day every screen that were over every checkout spot was running TOTK, MK8 and Switch ads. I have not seen a single Starfield ad anywhere, so I guess MS doesn't think Brazil is a good place to put ads

 

[adamsapple]

 

[Del_X]

I’m gonna go out on a limb and say that Microsoft probably does not have the hardware stock to support a big marketing push before the holidays.

Also pushing a bunch of “9/10, 10/10” stickers post-launch and playing to that might be a reason.

YouTube speculation videos are still getting tons of views. Maybe the marketing spend is just unwarranted now? Imagine the existing marketing and show-and-tell speaking for itself.

 

[TrueGrime]

OP, what day do you think Starfield is releasing for one?

 

[vaibhavpisal]

Gamepass is marketing.

 

[Pelta88]

18 days?

TrueGrime

Premium Edition unlocks September 1st. 18 Days away. I'm shocked you guys don't know that

 

[Mr Hyde]

Has it gone gold yet? I think this game is coming in hot

 

[MrTroubleMaker]

 

[Sushi_Combo]

All their marketing funds went over to purchase Activision.

 

[ADiTAR]

That's what people said about Tears of the Kingdom. When the game is great, it'll be great.

Same with BG3.

Marketing today is really even more heavy on word of mouth and reviews.

 

[Pelta88]

Has it gone gold yet? I think this game is coming in hot

Wait. What?

The game went gold a month ago, right?

 

[vaibhavpisal]

TrueGrime

Premium Edition unlocks September 1st. 18 Days away. I'm shocked you guys don't know that

 

[TrueGrime]

TrueGrime

Premium Edition unlocks September 1st. 18 Days away. I'm shocked you guys don't know that

I use working days to let my customers know when they're going to get their product, not when a game releases.

 

[SJRB]

 

[adamsapple]

TrueGrime

Premium Edition unlocks September 1st. 18 Days away. I'm shocked you guys don't know that

holy shit

 

[MidGenRefresh]

TrueGrime

Premium Edition unlocks September 1st. 18 Days away. I'm shocked you guys don't know that

Math is hard.

 

[BlueLyria]

Legit made me count on the calendar, it's 24 days away lmao

 

[FalconPunch]

TrueGrime

Premium Edition unlocks September 1st. 18 Days away. I'm shocked you guys don't know that

Do you know how many days are in the month of august? I think your math is very off.

 

[adamsapple]

When the concern is so strong, you forget how to do basic math



great thread so far.

 

[Freelance Yakuza]

Well, I use AdBlock so I rarely see any ad anyway.

 

[Crispy Gamer]

I guess they're going to let the influencers promote it on September 1 idk it's strange not seeing any hands on previews though but Parris on Xcast said he knows someone who's playing and the info they shared got him hyped so reviews could be around the corner

 

[Diddy X]

Wellthereitis.gif

 

[HeisenbergFX4]

I don't care to see anymore gameplay, I am ready

 

[Spyxos]

Starfield has been positioned by XBOX as XBOX's most important ip in a generation. Yet, outside of the core, there doesn't seem to be much awareness. Which is where marketing kicks in and raises awareness that the games release is imminent. XBOX is no stranger to impressive and impactful marketing on TV and social media. However, with the game releasing in just 18 days, silence.

Even worse, and perhaps this is just my personal preference, there has been zero hands on gameplay. Sure, we got the studios deep dive but with the gaming industry being what it is, I've always valued independent gameplay hands on to get a better sense of the game beyond carefully selected segments presented by the studio itself. And again, nothing?

For a game carrying the proverbial weight of XBOX on its shoulders, a lack of marketing and hands on, independent gameplay, is interesting to say the least.

Here you go. I hope you can sleep better now.

 

[Pelta88]

I use working days to let my customers know when they're going to get their product, not when a game releases.

Math is hard.

Do you know how many days are in the month of august? I think your math is very off.

Absolutely. 23 days, not 18. My mistake. I'll ask a mod to change the title. Again my mistake.

The point however, remains the same.

 

[adamsapple]

Firstly, go an watch 10 youtube/tiktok vids about vacuum cleaners and then see what those apps/websites algorithms show you the next time you visit.

Secondly, could you show us these add? As with OP, I haven't seen any or any hands on gameplay outside of what Bethesda controls.

Aye man did you forget which alt you were logged in as ?

 

[DeepEnigma]

Here you go. I hope you can sleep better now.

No console required!

Great marketing for a box maker, this.