They can make their choice and so can consumers. Consumers choice will "win" out, unless there is something else you meant by ">".
It wasn't me that made the original post. But I read that as, what the creator of the media chooses is always going to override what the consumer of that media wants.
It is the creators creation, they can present it to you in whatever fashion they want, mime, flick book, comic, book, TV, film, interpretative dance, sculpture, 16:9, 4:3, 1.85:1 etc.
Now, if the paying public do not wish to see that creation in that format then they don't buy it. It is the choice of both sides.
As someone else said, if The Order bombs it will have fuck all to do with having black bars.