Just because the posters were awful doesn't mean the marketing was awful. I would pin it down more that the concept was more harder to sell. MCU posters being awful is quite normal but their promos and trailers are well cut for their demos. Also Ant-man lacked tbe "world being in danger" which is quite common with the superhero genre so the stakes didn't seem high enough.The Ant-man martketing was trash
How this got approved is beyond me.
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Wkd Box Office 0717-1915 - Ant-Man opens bigger than Antz! lol Schumer rides rails
- Thread starter xaosslug
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The posters were bad, but the marketing was on point.
This is better than most of the crap out there.
Count of Monte Sawed-Off
un33dab@dpu$$y
Barney Google with the goo-goo-googely eyes.
vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
Is the link you provided up-to-date?
Pokemon: The First Movie gross was 7.24 billion yen and yet does not figure on the chart, nor does Pokemon 2000 at 6.2 billion yen.
http://www.zaikei.co.jp/releases/118126/
I think it's up to date but there definitely seems to be odd omissions. The earlier Pokemon movies are completely missing. Some of the numbers are also slightly different from the chart on Wikipedia (which does include the earlier Pokemon films and the more recent Yokai Watch film), but the cut off there is at 5 billion yen or so: https://ja.wikipedia.org/wiki/歴代映画興行成績
Early Saturday numbers are looking terrible all around (other than Trainwreck which will have an ok hold).
Ant-Man should win the weekend, but Pixels is close enough that Sony may fudge the Sunday drop for a "win". Minions is in for another drop around 55% which almost never happens to animated movies. Paper Towns collapsed and will debut in the $12-13M range.
Ant-Man should win the weekend, but Pixels is close enough that Sony may fudge the Sunday drop for a "win". Minions is in for another drop around 55% which almost never happens to animated movies. Paper Towns collapsed and will debut in the $12-13M range.
PhoncipleBone
Banned
Box Office twitter saying $12.5m for Paper Towns. $16.5m for Southpaw
Hero_of_the_Day
Member
Wow. That's pretty bad.
Weekend Box Office Numbers coming in:
1) Ant-Man - $24.8M - $106M total
2) Pixels - 24.0M
3) Minions - $22.1M (-55%) - $262M total
4) Trainwreck - $17.3M (-43%) - $62M total
5) South Paw - $16.5M
6) Paper Towns - 12.5M
Jurassic World - $6.9M (-40%) - $624M total (#3 of all time domestic)
I am going to guess Ant-Man for #1 and Pixels for #2, but we will see in a few minutes.
Terminator Genisys is now at $305M worldwide with only China left to open.
1) Ant-Man - $24.8M - $106M total
2) Pixels - 24.0M
3) Minions - $22.1M (-55%) - $262M total
4) Trainwreck - $17.3M (-43%) - $62M total
5) South Paw - $16.5M
6) Paper Towns - 12.5M
Jurassic World - $6.9M (-40%) - $624M total (#3 of all time domestic)
I am going to guess Ant-Man for #1 and Pixels for #2, but we will see in a few minutes.
Terminator Genisys is now at $305M worldwide with only China left to open.
Ant-Man #1 would be a surprise and may prove that it has a bit of legs.
A Human Becoming
More than a Member
$12.5 mil for Paper Towns sounds pretty awful consider TFIOS was almost four times that. At least the both movies were low budget.
PhoncipleBone
Banned
The movie only cost $12m to make. They will be fine.
A Human Becoming
More than a Member
See my edit lol
MrPink93485
Member
It doesn't necessarily prove it has legs so much as Pixels did terribly.
Ant-Man was expected to get about 25-26 million this weekend and it'll do just that.
PhoncipleBone
Banned
Lisa pulling her magic.
But yes, it is a big drop off from Fault in Our Stars. Of course, the book for Paper Towns was nowhere near as huge as Fault was, so that probably played a part too.
EDIT: Dammit, lol.
Avengers made $8.9M in its seventh weekend vs $6.9M for Jurassic World. In fact, Avengers made more in its 8th weekend than Jurassic World made in its seventh. Considering that Avengers made about $37M more from this point in its run, and Jurassic World needs about $34M more to pass Titanic's total run, reaching #2 is not looking all that good. This is likely going to be the week that Avengers starts passing Jurassic World on the weekdays (as well as the weekends).
EDIT: No that there is much to complain about regarding a run that will end in the $650M range!
EDIT: No that there is much to complain about regarding a run that will end in the $650M range!
Messypandas
Member
Jurassic World had a blu ray quality copy leak onto the internet. Could that have put a major damper on momentum?
Maybe a tiny bit, but it has been matching Inside Out, which has been having good legs. Avengers just had weak direct competition in most of June 2012.
alfredofroylan
Member
Pixels Number 1?
No. At least according to ERC. They are saying that Ant-man repeats.
EDIT: ERC also points out that Disney and Universal have held the #1 spot 11 out of the 13 weekends this summer.
EDIT 2: Avengers Age of Ultron is now sitting at $1.396B. The crawl to $1.4B continues.
alfredofroylan
Member
So we're having a weekend with the 3 top movies with less than $30 nillions on box office.
alfredofroylan
Member
Honestly I don't see Ant-Man as one of the big characters in the future Marvel Universe, so it's ok.
A Human Becoming
More than a Member
I see Ant-Man going the way of the Hulk: Avengers only appearances.
Rudd's in Civil War. Likely they'll do one after that and leech off Avengers 3/4s box office.
alfredofroylan
Member
Same here, even The Dark Worlld did more money on its second week, but with this number Ant-man is the second less sucessful Marvel movie on its second week, The Incredible Hulk is still the lowest.
PhoncipleBone
Banned
$130m I think.
darkwing-buck
Member
Fuck, I hope there will be a Ant-Man 2. At this point he's my favorite MCU hero right now.
It's more of a crushing disappointment for Pixels than anything else. Ant-Man didn't have to do much of anything, since it sounds like it came in right where estimates were placing it.
They might give it one since Thor and Cap got a boost in their numbers when their sequels came out after Avengers. The film also left lose threads hanging as well so time will tell. Also I believe the international numbers have it doing well and it's still got China and Japan to release in. Overall, this might help Marvel and promoting their other non sequel films like Strange and Cap Marvel.
Bobby Roberts
Banned
Is there even an open slot for an Ant-Man sequel? They've got the rest of their schedule planned out pretty solidly for the next 4-5 years. I don't think they were ever planning for another Ant-Man movie, short of Ant-Man making Guardians numbers, which obviously won't happen (and they certainly never tried to make it happen, looking at their marketing)
Ant-Man showing up in team-up movies seems to be the plan for the guy.
Ant-Man showing up in team-up movies seems to be the plan for the guy.
Phase 4 might be missing the usual big hitters of Cap/Thor/Iron Man. Maybe there will be a Cap without Steve Rogers.
It depends on if Marvel views this and some of the Phase 3 introduction movies (Strange, Panther, Marvel, Inhumans) the same way they saw the original Phase 1 movies
It depends on if Marvel views this and some of the Phase 3 introduction movies (Strange, Panther, Marvel, Inhumans) the same way they saw the original Phase 1 movies
There's room for one more film in 2019 after Inhumans. Current theory is Marvel might put one of a Dr Strange or Ant-Man sequel in there (it's a bit too close for Spider-Man and I doubt they want another new IP the same year as Inhumans)
alfredofroylan
Member
I don't think so, Aurora was way worse and didn't impact Box Office that bad.
I don't doubt that it kept some people home, but at the risk of sounding insensitive, I don't think it had nearly the same impact as the Aurora shooting since it happened at a fairly random showing for a film that wasn't a part of this week's new releases. Pixels doing poorly has a hell of a lot more to do with the quality of the film than it does with the shooting.
Isn't the lack of Hulk due to the Universal stuff, rather than its final take.
vinnygambini
Why are strippers at the U.N. bad when they're great at strip clubs???
Whenever one speaks of box-office performance, especially for Marvel, with the exception of The Avengers & Spiderman, disregard Japan entirely. The performance in that market is horrid.
If Tron gets no sequel, Ant-Man gets no sequel under Disney's stewardship.
If Tron gets no sequel, Ant-Man gets no sequel under Disney's stewardship.
Bobby Roberts
Banned
Four years between Ant-Mans seems like quite a stretch, though. I think Ant-Man was always going to be a one 'n' done barring some surprise phenomenon (which they didn't really try to foster). Like "We've been developing the goddamn thing for 8 years, lets just get it out there finally. We'll use the character plenty in the three Avengers (Civil War is an Avengers movie at this point) movies we have coming up."
Dr Strange sequel seems more likely unless that does Antman style numbers.
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