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[Slayven]

I won't lie, I am watching this ready to laugh gleefully as it all falls apart. Like a shark swimming around an incipient shipwreck, waiting for the trail of blood to show him where the schadenfreude has fallen helplessly into the water. Or something.

Don't really care about Jay though.

Cyan? More like No-Heart

 

[freenudemacusers]

I'm not a biter, I'm a writer for myself and others
I say a BIG verse, I'm only Bigging up my brother

 

[btrboyev]

I'm pretty pumped about this.

 

[Rest]

What the fuck is this? I am genuinely confused. What?

It's Madonna trying to be edgy.

 

[maquiladora]

madonna, daft punk, chris martin... it's the Jurassic Park of pop music trying so hard to show how cool and relevant they are to all the kids out there.

So, Jurassic World then.

 

[Christine]

Or something.

Don't really care about Jay though.

This something was the something everyone wanted and everyone feared.

 

[MercuryLS]

Couldn't Spotify add a Lossless tier for $20 for the niche market that wants it and call it a day? Tidal just seems like a poor idea, Spofity won.

 

[Frank Serpico]

Streaming lossless data from my iPhone, wouldn't that destroy my data plan?

 

[helloresolven]

For real. People waiting on this to fail so they can LOL. Jay Z will be ok.

What? Jay Z is probably well past the point of any single business venture leading to financial ruin for himself...

That doesn't mean we can't be happy when this Tidal "charter" "for the artists" bullshit falls flat on its face.

 

[Ninja Dom]

Also, there's rumours of Apple launching their own streaming service in July with the streaming app being built into iOS - rather than an app you download from the app store.

 

[MercuryLS]

Streaming lossless data from my iPhone, wouldn't that destroy my data plan?

They probably expect you to save music on your phone, which is a bad idea considering how big those files are.

 

[The Llama]

The general population listens to music through YouTube. Lossless audio isn't a selling point for them

And everyone else is already subbed to Spotify. There just wasn't the market for this.

 

[Phrozenflame500]

To the shock of absolutely nobody.

For consumers, this is basically free music with ads vs 20$ music, and it's pretty obvious who's going to win that fight. No "lossless audio" marketing gimmick is going to change that.

 

[Red Comet]

Can't say I'm sad. Seemed pretty anti-consumer compared to Spotify.

 

[Frank Serpico]

They probably expect you to save music on your phone, which is a bad idea considering how big those files are.

Right, files would be huge, I could only carry a fraction of the music I have now, unless I had a 500GB iPhone

 

[Prine]

Non tech guy trying to get into the software world and not knowing what the hell he's backing, just because its trendy to be a tech moghul. Stick to LUUUURRVE Jay Z, damn idiot.

And fu to all the artists that try to back this as life changing, down right disgusting use of publicity.

 

[JC Lately]

But how can this be? I thought everyone was ready to abandon Spotify in favor of Tidal when the former threatened to start showing visual ads to subscribers?

 

[Mikey Jr.]

I love how apparently they're signing the fucking declaration of independence. Like this bullshit is worth all the press.

Glad this failed. The whole way they presented this was so damn pretentious. Bunch of fucking millionaires patting themselves on the back.

 

[Nokterian]

That was unexpected huh? Saw this coming when the tidal went back to the ocean lol.

 

[DarkFlow]

So you're telling me having rich popstars saying they don't make enough wasn't a sound strategy? Well that's shocking.

 

[Sulik2]

madonna, daft punk, chris martin... it's the Jurassic Park of pop music trying so hard to show how cool and relevant they are to all the kids out there.

Daft Punk is still incredibly relevant. The rest totally fitting analogy.

 

[FStop7]

I love how apparently their signing the fucking declaration if independence. Like this bullshit is worth all the press.

Glad this failed. The whole way they presented this was so damn pretentious.

It would have been hot as fuck if Thomas Jefferson had thrown a leg up on the desk when he signed that shit, though.

 

[MercuryLS]

Right, files would be huge, I could only carry a fraction of the music I have now, unless I had a 500GB iPhone

Exactly, Tidal just doesn't make sense.

 

[Floridian]

I love how apparently their signing the fucking declaration if independence. Like this bullshit is worth all the press.

Glad this failed. The whole way they presented this was so damn pretentious.

 

[AstroNut325]

I'm completely out of the loop on all of this... so... can someone fill me in on why Tidal sank to the bottom? The music quality doesn't live up to expectations? UI is terrible? Unfriendly practices with customers and/or artists?

 

[DarkFlow]

I love how apparently their signing the fucking declaration if independence. Like this bullshit is worth all the press.

Glad this failed. The whole way they presented this was so damn pretentious.

The sad part is she's not even signing it, unless her signature is a scribble line.

 

[Switzer]

Alright I'm a bit out of the loop. What the goddamn hell is Tidal? I'm only vaguely familiar with Spotify but with all the fucking dramatic promo videos you would think this is like some big humanitarian project. But its not, its a Spotify clone? Why did they think it was such a big deal, was that all just marketing bull?

 

[Suikoguy]

I won't lie, I am watching this ready to laugh gleefully as it all falls apart. Like a shark swimming around an incipient shipwreck, waiting for the trail of blood to show him where the schadenfreude has fallen helplessly into the water. Or something.

Don't really care about Jay though.

So am I ever since they asked people to change their profile pics to blue on twitter in some fucked up awareness campaign, for a... for profit business.

 

[Cyan]

I'm completely out of the loop on all of this... so... can someone fill me in on why Tidal sank to the bottom? The music quality doesn't live up to expectations? UI is terrible? Unfriendly practices with customers and/or artists?

Have you ever heard the phrase "solution in search of a problem"?

It's never a good idea to base a business off of something like that.

 

[funkystudent]

I'm completely out of the loop on all of this... so... can someone fill me in on why Tidal sank to the bottom? The music quality doesn't live up to expectations? UI is terrible? Unfriendly practices with customers and/or artists?

It's 2x the price of Spotify and the entire marketing pitch was a out of touch wank fest for the music industry elite

 

[GodofWine]

I'm completely out of the loop on all of this... so... can someone fill me in on why Tidal sank to the bottom? The music quality doesn't live up to expectations? UI is terrible? Unfriendly practices with customers and/or artists?

Its a service no one was asking for, except for the richest most powerful artists

 

[aly]

I love how apparently they're signing the fucking declaration of independence. Like this bullshit is worth all the press.

Glad this failed. The whole way they presented this was so damn pretentious. Bunch of fucking millionaires patting themselves on the back.

I agree.That gif is just full of smug ego, like they are doing a favor for the common man.

LOL.

 

[xxracerxx]

I'm completely out of the loop on all of this... so... can someone fill me in on why Tidal sank to the bottom? The music quality doesn't live up to expectations? UI is terrible? Unfriendly practices with customers and/or artists?

Considering they just took Spotify's UI, it wasn't that.

Comparison:

 

[Iadien]

I'm glad it's failing, that was some misleading as all hell marketing BS they tried to pull.

 

[ReturnOfTheRAT]

Deserved

 

[luffxan]

I mean I guess they might have had some sort of hope in appealing to the super pretentious audiophiles out there but it doesn't look like that panned out either

 

[faridmon]

Whenever I see that Madonna Gif, I cringe so hard. Some of those people (if not all of them) are just clueless of how idiotic they sound (and look) when they announced their plan that stupid streaming service.

 

[UnluckyKate]

Soon after the launch fiasco, Tidal’s CEO was kicked out in a “streamlining” move.

What happened ?

 

[Data West]

I mean I guess they might have had some sort of hope in appealing to the super pretentious audiophiles out there but it doesn't look like that panned out either

The super pretentious audiophiles aren't going to use a subscription based system.

 

[Addi]

Haven't read too much about Tidal, the only impression I got was a bunch of millionaires whining about the world not being fair to them. Doesn't even make me want to check their website...

 

[WrenchNinja]

Good.

 

[Opus Angelorum]

What happened ?

The new CEO had this to say:

I believe in TIDAL and what the team is doing to affect the change the music industry needs. We’re streamlining the company and refocusing our resources to ensure the platform continues to grow, and listeners can make a connection to their favorite artists. No one else is doing this.

 

[Pop-O-Matic]

The super pretentious audiophiles aren't going to use a subscription based system.

Or internet streaming, for that matter.

 

[Noshino]

Alright I'm a bit out of the loop. What the goddamn hell is Tidal? I'm only vaguely familiar with Spotify but with all the fucking dramatic promo videos you would think this is like some big humanitarian project. But its not, its a Spotify clone? Why did they think it was such a big deal, was that all just marketing bull?

Well, it was a product that was very close to the rest (specially its UI). its biggest selling point being the quality of the sound, which is aimed at audiophiles, a rather niche market. It could;ve worked on the general public, but they lost that card when they priced it at 20 bucks per month, twice the price of Spotify premium, which is the most widely adopted streaming service by both industry and consumers.

And then to top it all, its marketing campaign was just awful. Made it sound like it was about disaster relief. Their message about how it is all about the musicians also fell in deaf ears as the ones that were on the signing were the biggest ones in the market.

 

[ReturnOfTheRAT]

For real. People waiting on this to fail so they can LOL. Jay Z will be ok.

Literally Jay who atm.

 

[Brhoom]

Tidal will forever be remembered for how not to reveal a company, what were they thinking?(avgn voice)
So many ways they screwed the reveal it hurts just to think how much thier noses were up in thier **** to think that this is the way to do it.

 

[Mimosa97]

Where is this from ?

Don't tell me they had a show with all the supposedly " big names " of the industry ?

What are they signing ? Exclusivity to Tidal ?

 

[StoopKid]

Still pretty flexible, though.

Definitely

 

[Allforce]

I would have loved to be a fly on the wall over at Tidal HQ the past few weeks. I wonder if the top brass there honestly believed they were releasing the next big thing and expecting a huge success and are in utter disbelief now at how hard this flopped.

 

[FunkyMunkey]

"To make matters worse for Tidal, its main rivals are now surging. On April 20th, Pandora and Spotify occupied positions No. 3 and No. 4 on the U.S. iPhone revenue chart, respectively. This was the first time two music streaming services have hit the top 4 in sales simultaneously. In order to achieve the feat, Pandora and Spotify had to push out Candy Crush Saga out of U.S. iPhone top 4 revenue chart, which is a remarkable achievement.

As a matter of fact, something curious can be seen in Spotify’s download performance right after Tidal media campaign started bashing its allegedly meager payouts. Spotify surged back into the iPad Top 40 download chart on March 31st, right when Tidal’s anti-Spotify invective hit fever peak in American media. This had not happened since November 2014.

It looks like Tidal’s attacks on Spotify and Pandora actually managed to increase public awareness of the services, boosting particularly Spotify’s download performance at the end of March. And now, a few weeks later, the combined revenue performance of the two music apps is hitting a new milestone."

lol10