I'm wondering how accurate the guys' reading of the complexity of the console gaming market is. They don't seem to be giving the consumer enough credit when it comes to discerning between different SKUs or different graphical preferences. Sony didn't even create a new tier with the PS4 Pro. If you want, you can say it's just a hardware revision that occupies the highest existing price point.
We live in a world where $500 smartphones and tablets come in a wide array of configurations differentiated by S, SE and Plus. If consumers can safely navigate through smartphone shopping, I think they can handle console purchases just fine. And It's not like this is a new precedent in the gaming space with the existence of the 3DS, 3DS XL, New 3DS, New 3DS XL and 2DS.
Advertising this Pro could not be more simpler. Someone in one of the dozens of PS4 Pro threads boiled it down perfectly: "It's a more powerful PS4." That's all you need to say. That's all that Apple has ever said when it comes out with its S variants.
It's kinda baffling how complicated they made this whole PS4 Pro thing seem when it's actually quite straight forward.