TheEastonator said:Please, please let's not use memes. I cringe whenever I hear people try to use internet memes in real life. I cast a vote for the explosions/dragons/general-badassery direction for the commercial. If somebody watching has never heard of neogaf, they'll think it's a club of total badassitude.
You can use a memes as a basis, if only they are used as something both sides understand. E.g.
Guy typing on the computer slowly mumbling:
"I don't.. know about you... but I'm an expert..."
Cue Mon Tage of random good stuff/spoken "truth quotes"
"Find people who also believe they know everything. NeoGAF."