The Namco fighter people and the Musuo people are making a lot of money this gen.
For Namco, judging from all their latest releases/upcoming titles:
Tekken Revolution - 4 million downloads. I'm sure they made bank on this.
SoulCalibur Lost Swords: No recent official numbers but it had crossed the 1 million mark before and I'm sure it's at least at around 2 million by now. More bank money.
Super Smash Bros. 4 - Not sure how much Nintendo payed them and I would like to know the official figure. Must have been quite significant, however, especially since they're making both 3DS and Wii U versions.
Upcoming releases:
Pokken: Just having Pokemon attached to its name means it's gonna sell. Even if the game ends up not being a good fighting game.
Tekken 7: Arcade monster. Lots of money.
Tekken X Street Fighter: No details yet.
New Gundam: Bigger arcade monster but lacking appeal in the west.
Plus, you have all the other Bandai stuff as well (Naruto, DragonBallZ) that can sell on brandname power alone. Naruto and DragonBall Z anime fans will buy this stuff regardless of game quality.