The site does not "go live" with new stuff typically for another 2-3 hours when they post a blog entry with the contetnt update. Nothing out of the ordinary here.
Yup. Some of the people here are going to drive themselves crazy constantly-checking. The game may be up in a few minutes...or it may not be up until after 5:00 PM EST. Relax and go play USF4 on PC, PS3, or 360 if you need a fix right now.