You don't make that kind of money without an astounding amount of repeat viewers
Is there any research ever done on the relevance of repeat viewers? When I think about it reasonably, that's the kind of thing only the most ardent fanboys do and has a meaningless effect on movies. Most people go to the movies none or once a year. But maybe factual data says otherwise.
Anyway, first day record is not surprising, expected actually, but OW record will be shocking. Well, at least I would have thought so until a week ago. This week I think this movie is going to be huge. TV talking about it, people in the office talking about it. Non-fans buying tickets in advance for it. People are coming to me and saying "I've never seen any Star Wars movie" as if they were ashamed and had to rectify this by seeing The Force Awakens. It has all the makings of being an event movie...
...at least around the 20 or so people I've talked to this week. lol
v Yep, huge.