Curious_George
Neo Member
You'll need to Pre-purchase (pay in full), though Amazon was giving away codes to pre-orders. Nobody knows if they're still doing it, so YMMV. The only way to guarantee you get into pre-launch Beta events is to pre-purchase.
When I pre-ordered a couple days ago they still were (also, nothing has changed on their GW2 listing, so I assume it's still the same).