http://www.nintendo.co.jp/3ds/abej/direct20120928/index.html
Polygon Iwata is going to tell us about NSMB2 DLC. First group consists of 3 packs.
Pack 1: Go! Go! Gold Mario Pack. 3 courses, up to 30k coins. 2: Challenge the Record Pack A. Top WW scores on HP. Pack 3: Survival Panic Pack, for experts only. DLC packs are not random, but fixed 3 stages each.
DLC accessible from the Shop button on the bottom of the Coin Rush mode menu. Won't appear until SpotPass is read.
DLC course designs are based in part on Club Nintendo survey responses. Packs to be released in JP 10/2, 200 yen each.
The SpotPass message to activate the Shop button will arrive by mid-day on 10/2. Next sets to be released at the end of Oct. and the end of Nov.
Further DLC information will be posted on the website. That's it!