I keep seeing you say this. Are you doing a bit or are you serious? Genuinely curious. Funny either way.
Can you elaborate?
one of the hardest parts about getting pre order and day 1 pick up in CY F1 is that foot traffic to retailers is low. It's just not a prime shopper behavior to head into gamestops in january, february, march, etc. people are tired from holiday shopping, expanded audiences have no reason to buy gifts, window shopping is done, etc.
it's why so few big games launch in this window, typically, and if they do, they have to leverage the foot traffic in say, december, to ramp up pre orders.
it was just an offhanded comment that Switch's pre order program has been driving a lot of people into stores to get pre orders, and if you're launching Q1, and planned ahead, you could leverage that foot traffic with increased in-store signage and Rep programs to help drive your own awareness and pre orders