Idk, NX to me sounds just as cynical. From what Iwata has said, it seems that its purpose is to decrease Nintendo's production costs and increase the dollar value of each customer without actually giving customers and 3rd parties a better value proposition in return. In terms of motivation, it doesn't look any different to ambiios, dlc embrace, digital push, 3ds launch price, and wiiu.
There is some value to be had from it, though. Like with most of their approach to DLC, it's been a bit refreshing by comparison to how DLC is utilized in the rest of the industry and ends up being a moderate benefit to the consumer.
The goal of a corporation is to make money and reduce costs, and so long as the method doesn't actually hurt the consumer, there's nothing really bad to say about it. That doesn't necessarily make it a positive for anyone but Nintendo, but it's not a negative, either.
And the eShop push was an inevitability that was never going to be avoided.
Amiibo as an idea didn't hurt anything. When they started inching towards being heavy DLC figurines that were difficult to get, then it hurts the consumer.
3DS launch price and Wii U having no 3rd-party games after launch and a sparse lineup? Also hurts the consumer.