I've seen plenty of people complain about the ad on Facebook. I'm not saying I hated the ad, I'm glad the show is getting some attention, but it's too little (probably) too late. It helps NBC more than it helps Community.
It just seems weird to me that a network would promote itself with a show that it didn't even deem worth keeping on the air.
Okay, not attacking you here but instead the generally negative feelings: this is fucking ridiculous. How in the hell is there backlash against this ad.
It helps NBC and Community. How is that bad thing at ALL. Sure it helps NBC as a whole more because they have so many damn shows. Community IS in it and was advertised during the bowl. Were some of you expecting a full freaking 30 second spot for Community? Do any of you know how much that would cost? And it's not like a 30 second ad that most people would be stuffing their faces with nachos during would double Community's viewers and bring it back on the air. It would be the least cost-effective move ever made on a network that famous for slowly climbing down the toilet.
I was watching this in the first season too, everyone. And people like to complain that this wasn't advertised enough or something. It was in the first season. And as it lost viewers but maintained a devoted, stable and small fanbase it was advertised less. Because it doesn't need to be anymore. The fact is there is zero chance this show is going to grow a ton. That simply won't happen.
The issue at this point is what Community represents for the network. It's critically adored and has rabid followers.
Film crit Hulk (awesome writer) talks about this critical cachet and how it gets viewers to think of a network as a better place, which has a residual effect on other shows. Community represents the kind of show you get nowhere else and keeping this show would keep NBC in all of our good graces. That's why we need to tweet at advertisers and make a big deal over 7 seconds of dancing and why NBC can promote themselves with Community: because it represents all of NBC Thursday. Community represents the edge of TV. NBC is making sure of that and you better goddamn bet they're factoring that into their decision about when to bring it back and whether to renew it. They aren't idiots. And we know they love Community. They didn't deem it unworthy to keep on the air because they don't like it or understand it. It was pulled because its ratings are
s-h-i-t SHIT.
So of course it's too late to gain ratings. Of course this ad promotes NBC more than it promotes JUST Community: that's the idea. But anyone railing against the ad is so far away from getting the point that they've likely crossed over into the darkest timeline and are drooling mad over their goatees as they rant against NBC. These fanboy communities like this often lose track of rationality and reality solely because they love a show so much that they get angry at everyone involved. Be a little bit logical, please. It's the thing that will save the show in the end.