So is it for every copy of the game or just the console bundle?
That's nice of them but having Senna on the box is a huge thing so it's more an investment in marketing than something altruistic.
It's freaking GT. It's not like it will quadruple the sales because Senna is on the box. You'd have a point if they did that with a new racing IP from a random studio.
It's a much better move than slapping, I don't know, Schumacher's face on the box and then giving him a couple million for that.