I do too little digital purchasing (outside of Steam) to see a big difference with this, but these companies are doing a shit job at trying to migrate people to digital. If this did occur in my state and I bought one full MSRP game a month, that would be $204 a year in price differences vs. amazon prime. Somebody is fucking something up badly if a disc in a box can arrive in my mailbox on the same day it is available to play digitally, for $17 less. $204 is a year of Amazon Prime without a discount, GCU, a few months of Gamefly, and a bunch of stuff from Steam sales. They keep giving discs a stay of execution.