LeroyPantwether
Member
The model in the ad is also Nigerian . So if we're keeping score it's 1 Nigerian woman against , and one Nigerian woman in support . Is that right ?
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New nivea racist ad
- Thread starter Eylos
- Start date
Yes, of course. Basically blackface.
excelsiorlef
Member
Not the point I was making.
Sarcasm? I'm genuinely lost here.
Poor GRIMES
Banned
Saying those ads are comparable to skin-lightening ads is disingenuous because it ignores the history of PoC bleaching their skin permanently. Getting tanning lotion for a temporary tan is not the same as putting your body through irreversible damage.
Westbahnhof
Banned
First of all: I think a I agree it's probably not comparable. But what? These nivea creams bleach permanently? Really? Wth? Didn't realize at all.
Secondly: Not my question.
I wanted to know what was meant by
What kind of marketing? What kind of language? That's all I asked.
Yes, but reading this thread, I understand your confusion.
MistakenMobius
Member
Then compare to tanning beds ads, because tanning beds are definitely not healthy at all. They are on their way to get banned.
I wanted to find some examples but in Europe most ads are actually prévention ads against skins cancer.
Messofanego
Banned
I thought it was fairly obvious but basically racist and colonialist language where fair is "natural" and white beauty is the ultimate goal. People destroy their body to achieve whiteness. It's been indoctrinated in certain nations that were colonised especially South Asia that whiteness is the best. People still when looking for a marriage partner will go on about their requirements that someone is fair, then you have the whole classist caste and regionist systems on top of it.
no
but the general message is "you need light skin to be beautiful". I've seen this in effect in SE Asia, is messed up
im guessing nivea is motivated by some sort of thing in africa like in se asia where ppl want to look fairer? If so its just a company promoting a product ppl want. If not then there is a point.
Now the whole question of why ppl in se asia want to look fairer thats a whole other can of worms so yeah not touching that one.
Now the whole question of why ppl in se asia want to look fairer thats a whole other can of worms so yeah not touching that one.
Messofanego
Banned
It's rare to see dark-skinned people in marketing, TV, movies and other media in South Asian countries. Nearly everyone has fair cream on.
Exactly, 'a' Nigerian woman.
Anyway I've seen this kind of ads since I was a kid (here in SE Asia) and still see them now. So people are still buying them.
like how mostly worldwide fairer skinned/white females dominate the model industry etc. The questions are asked much more in america cause of its history with racism and on gaf in particular as a liberal forum it is discussed in detail. Worldwide most ppl are a bit more reluctuant with the questions due to a whole plethora of things. Complex issue.
Westbahnhof
Banned
It wasn't obvious to me.
The word "natural" being tagged onto everything sounds normal to me, just implying it'll look natural. That's why I asked, I couldn't see anything wrong with the language.
There's loads to criticize about that product and the existence of the ad, but I don't think that the language used is necessarily part of it.
Edit: I assumed the word "natural" was used like this
LeroyPantwether
Member
Get better at making points then ?
Westbahnhof
Banned
I am not really sure what you are trying to do here.
excelsiorlef
Member
My reply was in context of people talking like this was a Western criticism...
That's why it was is in reply to two specific posts.
So your reply had nothing to do with mine.
Nothing wrong some darker skinned people wanting lighter and light skinned wanting darker/tanned skin. As always with these.kind of threads it's an american problem and the need to find something "racist" just for the sake of it. Why do peole feel the need to force their standards of beauty on somebody else?
But don't you see, they aren't true to their origin. /s
Just like few hundreds of years ago where the european traders landed on foreign land and decided to 'civilized' these 'barbarian' to follow their standard of life
excelsiorlef
Member
nkarafo
Member
But in summer everyone sunbathes as they try to get a darker skin.
Edit: I think these companies just try to convince all women in general that their default skin is not good for them. They have all these tan products for white/pale women but they can't sell those to black women. That's a large market share untapped. They need something else so they can sell shit for them too. The more people are unhappy/insecure with their looks, the bigger the market.
Tapioca
Banned
Bleaching isn't permanent. Skin isn't fabric. You have to keep using it or you go back to the shade you originally were.
Even with it not being permanent, I agree that it is still not comparable to tanning ads but due to the reasons why people bleach.
Yes it is true. Advertisement everywhere in Thailand for example. Also people asking me if they can touch me cause I am really really white. Was quiet the experience. Has to do with men not wanting women with browner skin so the women try to lighten themselves up.
Stare-Bear
Banned
Lived in Amsterdam for a while in a neighbourhood with mostly Caribbean and African immigrants. These products were everywhere and immensely popular. As normal as fake tan products are.
Onimusha78
Member
No. Here in the U.K we recognise the issue with this and where it stems from.
the sun is radioactive.
The Fatal Englishman
Member
Colourism is traditionally associated with classism rather than outright racism. The basic idea is as others have indicated - lower classes have higher melanin levels due to generations of manual labour. It's a phenomenon which is particularly notable in Japan, Mainland China and the caste system of India as well as in countries like Sudan.
Naturally, pop culture has contributed to the 'racialising' of the phenomenon by placing Eurasian and/or mixed-race people on a pedestal.
travisbickle
Member
Is this from a video?
Is there a link to it. I want to see the quality of care put in the cgi without any introspection about what was being represented.
brochiller
Member
We've had threads on this before and there is no reason for outrage.
If you go to a grocery store in Asia it even Asian grocery stores in the west you will find many of these products. It is no different than white people wanting to be darker.
This ad is advertising what many people want to do to their skin. Don't attack Nivea for being one of many companies putting a product out there that millions of people use. Maybe you should tell the darker skinned people who use these products they are the racist ones if you think it is so wrong.
If you go to a grocery store in Asia it even Asian grocery stores in the west you will find many of these products. It is no different than white people wanting to be darker.
This ad is advertising what many people want to do to their skin. Don't attack Nivea for being one of many companies putting a product out there that millions of people use. Maybe you should tell the darker skinned people who use these products they are the racist ones if you think it is so wrong.
Just because there is a demand for something doesn't mean that is not damaging to people and their perceptions.
Colourism does exist outside of the White/Black dynamic and people of darker skin tones within the same country from similar back grounds are still treated unfairly, discriminated against, and will find life more difficult. The solution to these problems isn't giving the idea that dark skinned people "lighten up", but should be accepted for their skin tone and be able to live within a culture or society equally despite their appearance. Probably the most historically notable highlight being Ghandi's views of blacks/Africans.
And yes, darker skinned people can perpetuate colourism, especially when self hatred for ones skin tone is internalised, these things then become externalised as well.
Just because you're unaware of the harmful effects these kinds of products have on the psyche of a society and just be cause you're use to it being absolutely saturated in your life does not mean there isn't damage being done.
And I'm unsure why others keep bringing up tanning as well? Many people are against tanning due to the harmful effects it has as well? Many people who do tan regularly or have a noticeable tan via tanning beds or cream are often ridiculed and looked down on, usually commented on about their intelligence and use to society. It's no secret that people dislike heavy artificial tans either.
People talking about their experience of colourism within their own race.
Video of people explaining their experience of colourism. Including people of non-African decent
I hope this is in jest. Colorism is a systematic effort to villainize those with deeper complexions. Being darker stereotypically denotes intelligence, demeanor, and worth. It ruins the self-esteem of those with darker skin because they constantly have to chase an ideal that's not possible, not without health risks to their skin and internal organs.
Tanning isn't comparable because white people are not tanning to get as dark as Black people. Not many are out looking like that infamous tan mom. Tanning is seen as a sign of status. It used to be light skin being idealized because it was a sign that you weren't outside doing manual labor. Tanning today shows that a person has the time to relax and get a golden glo.
For me, nothing is more annoying than a white person coming up to me and comparing their fake or manufactured tan to my natural skin.
The selling of skin bleaching items, I wish was banned. It's ruined so many women's lives just because they weren't born light enough.
EDIT:
Taking a second glance at some of the comments, if you aren't familiar with colorism, maybe do some research before giving a comment and thinking bleaching is just another beauty product. Don't bring up Asians (specifically Chinese or Japanese) because they have an issue with colorism; all of them do not have fair skin. The popular anime Samurai Champloo, Mugen is based off a demographic with darker skin but are natively Japanese.
I didn't say anything about bleaching, I specifically said "shitting on darker skinned" people. Yes, people have been treating others horribly due to skin tone long before Europeans showed up. India for example where darker skin was seen as by some to indicate a person of a lower social rung. That had nothing to do with European contact.
Nealand Liquor
Member
That's kinda what I'm thinking. If this ad was put out in the West, ya totally racist; However I feel it changes things when it is released in a non-white majority country & there is an existing market for the product.
NoMoreTrolls
Banned
But... people buy this stuff. Skin lightening is actually fdairly popular, leading to the company creating a product line to cater to that market and advertisements to sell that product line.
Is it racist? Sure, I can buy that some people may consider it racist. But they are delivering a product to people that have demand for it.
Is it racist? Sure, I can buy that some people may consider it racist. But they are delivering a product to people that have demand for it.
Vicetrailia
Member
Ad is racist for sure, but overall I don't think it's that harmful in practicality. "Natural" is all marketing bullshit speak. I doubt the shit even works that well.
For a while in high school I was convinced that capitalism could be a progressive force because it allows women and minorities to acquire capital, but shit like this reminds us that markets will reinforce oppressive hierarchies as long as there's a profit to be made.
Because we live in a society dominated by white supremacy, and because this even trickles down to countries without any white people, capitalism will always identify these kinds of insecurities and exploit them, thus making colorism in Africa even more entrenched and harder to fight.
Because we live in a society dominated by white supremacy, and because this even trickles down to countries without any white people, capitalism will always identify these kinds of insecurities and exploit them, thus making colorism in Africa even more entrenched and harder to fight.
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