Certainly these things exist, but no one was happy with them.
Eh, people who were going to buy ALL the stuff ANYWAY were certainly happy to get a bonus/reward for it. Makes you feel special/appreciated for being a loyal fan. Still weird/shitty if you sit back and think about it, but it's true. It's the same way that club nintendo rewards make you feel good for being a fan and no one (ok not NO ONE) complained about not being able to buy those rewards outright ("You have to buy 10+ console games to get the luigi's mansion statue figure!").